Analysing analog vs digital: some intriguing considerations

Going through life in the era of the web, there are still a couple of things that we prefer to do in the real world, as we appreciate the authentic experience that the digital counterpart just can’t offer.

Maybe one of the most apparent analog examples in our current reality is that of books. Reading through, as a pastime, is as renowned as ever, even among the younger generations, which is surely a favorable trend. However, even with the introduction of handy gadgets that are easier to transport and store than a great number of volumes, keen readers still appear to be attached to the concept of the physical book, with the special feeling that comes from feeling the paper pages under one’s fingers. It is this characteristic love that is keeping the publishing and bookselling sectors prospering, as appreciated by figures like one among the top senior partners at the fund that owns Waterstones. So, the next time you feel as though reading, why not look out for a paper copy rather than just downloading the book, and get the full experience?

One among the things to think of about the difference between analog and digital is, for sure, the comfort that comes with online servers and ease of access. Nevertheless, on the more philosophical level, digital is not fundamentally the finest solution on the subject of the social factor of communication: even the ease and accessibility of online provider cannot replace the need for humans to socialise with peers and share experiences. An instance to know this easily is the difference between ordering a takeout and going out with pals for a meal at a restaurant: while a stressful lifestyle sometimes finds ordering food online easier, there has been a favorable rise in the range of young men and women that go out for meals with their pals, seeing is as a social event, something that is distinctly appreciated by figures like the founder of the private equity fund that owns part of Caravan Restaurants.

Every now and then, the opposite of digital definitely provides a more enjoyable and memorable experience. For instance, even if you are would once watching movies on streaming platform on your computer, maybe as you do your household chores or are about to fall asleep, going to the cinema just makes the whole experience a lot much more powerful – folks like one of the directors of the private equity business that has shares in Everyman Cinemas are definitely aware of the effect that changing off from the outside world in a cosy cinema can actually have. The same quality jump is found in other forms of media that are still widely appreciated in their traditional form: a nice example of analog technology still used in modern times is in the music industry, where vinyl is taken into consideration as a superior form as it retains the deeper qualities of the sound.

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